LuBlue is created out of love — and made to be loved
Who we are
We are a family who believe in softness and simplicity, in quality and care, in raising children by the sea and choosing peace over noise.
It all started with love — for the sea, for beauty, for comfort, and for that quiet joy that comes from wearing something truly well made.
We love to create things that feel good — not just on the skin, but in the soul.
For years we searched for terry clothes that bring comfort and elegance together in one simple, beautiful piece. But every time, something was missing — the texture felt off, or the cut wasn’t right, or the colors didn’t work at all.
So we decided to make it ourselves.
What we do
We create timeless, premium pieces from high-quality terry cloth — clothes that feel as good as they look.
We believe softness and style should go hand in hand.
Our designs are minimal, elegant, and made to last. Whether you wear just one shirt for years or collect every version.
LuBlue is about comfort that doesn’t compromise on beauty.
How we do it
All our garments are made in Portugal, at carefully chosen, ethical manufacturers who share our values of quality and sustainability.
We use premium terry fabric that’s gentle enough for sensitive skin and durable enough to last for years.
Our commitment to mindful production and timeless design means every piece is a small act of love — for you, your family, and the world we live in.
Who it`s for
LuBlue is for everyone.
For people of all ages, all genders, all body types.
It’s for those who care about how they feel and how they look.
It’s for families who share clothes, for partners who borrow each other’s shirts, for children who need softness and parents who need simplicity.
For those who live by the sea — or carry it within them.
LuBlue is for you.