Terms of service

1. General Provisions

1.1. These Terms of Service (hereinafter, the “Terms”) govern your access to and use of the website located at lublue.shop (the “Site”), which is owned and operated by Vororbyev Group LLC, a limited liability company organized under the laws of the State of Florida, with its principal place of business in Miami, Florida (hereinafter referred to as the “Company” or “Operator”).

1.2. These Terms constitute a legally binding agreement between any individual accessing, browsing, or otherwise using the Site (hereinafter, the “User”) and the Company. By accessing or using the Site in any manner — including, but not limited to, visiting or browsing the Site, creating an account, or submitting personal data — the User acknowledges that they have read, understood, and agree to be bound by these Terms, including all policies referenced herein.

1.3. Submission of any personal data by the User through the Site shall be deemed an informed, voluntary, and affirmative act of consent to these Terms, including, without limitation, the provisions governing the collection, use, and processing of personal data as outlined in the Site’s Privacy Policy.

1.4. These Terms shall become effective and binding upon the User and the Company at the earliest of: (a) the User’s registration on the Site; (b) the User’s provision of personal data via any form or submission method made available on the Site; or (c) the User’s continued use of the Site following publication of these Terms.

1.5. If the User does not agree to be bound by these Terms, the User must immediately discontinue use of the Site. Continued use of the Site shall constitute affirmative acceptance of these Terms and any subsequent modifications thereto.

1.6. The Company reserves the right to modify, amend, or update these Terms at any time in its sole discretion. Unless otherwise expressly stated, such modifications shall become effective upon their posting on the Site. The User is solely responsible for reviewing the most current version of the Terms. Continued use of the Site after any such changes are posted constitutes acceptance of those changes.

1.7. The Company may, but is not obligated to, notify Users of material changes to these Terms, particularly where such changes relate to the processing of personal data, as further set forth in the Site’s Privacy Policy.

2. Definitions

For the purposes of these Terms, the following capitalized terms shall have the meanings ascribed to them below. Any terms not defined herein shall be interpreted in accordance with their commonly understood meaning under applicable law.

2.1. Authorization
The process by which the User is granted the ability to perform specific actions on the Site, including the verification of the User’s credentials and identity. Upon successful authorization, the User is assigned a unique identifier and access credentials associated with a designated email address and/or phone number.

2.2. Personal Account
A secured section of the Site accessible only to the individual User upon successful registration or authorization, through which the User may manage personal information, orders, and other site-related activities.

2.3. Company / Operator
Vorobyev Group LLC, a limited liability company organized under the laws of the State of Florida, with its principal place of business located in Miami, Florida. References to the "Company" or "Operator" herein shall be deemed to include its officers, directors, employees, agents, and affiliates, as applicable.

2.4. Personal Data
Any information relating to an identified or identifiable natural person (the “Data Subject”), including but not limited to name, contact details, location data, and user-generated data, whether submitted by the User directly or collected automatically during the User’s interaction with the Site. The collection, processing, and use of such Personal Data shall be governed by the Company’s Privacy Policy and applicable data protection laws.

2.5. Site Visitor
An individual who accesses or browses the Site without registering for an account or placing an order.

2.6. User
An individual who accesses the Site with the intention of registering for a personal account, submitting an order, or otherwise engaging with the services or features made available by the Company.

2.7. Site
The website and all related content accessible at lublue.shop, including any subdomains, mobile applications, or affiliated platforms owned or operated by the Company. The Site includes all data, text, graphics, user interfaces, visual interfaces, photographs, trademarks, logos, code, and other materials contained therein.

2.8. Parties
Collectively, the Company (as defined above) and the User or Site Visitor, as applicable.

3. Subject Matter of the Agreement

The Company agrees to provide Users with access to the features, functionality, and services available on the Site, subject to the terms and conditions set forth in these Terms of Service (the “Agreement”). In consideration thereof, the User agrees to provide the Company with certain Personal Data, as further defined and governed by the “Privacy Policy” and applicable data protection laws.

4. Rights and Obligations of the Parties

4.1 Compliance with Law
The Parties agree to use the Site and its services in full compliance with applicable federal, state, and local laws of the United States, including the laws of the State of Florida. Where applicable, the Company shall also adhere to international data protection regulations, including the General Data Protection Regulation (GDPR), in its processing of personal data of individuals located within the European Union.

4.2 Proper Use
The Parties shall refrain from using any content, data, or information obtained from or through the Site in any manner that may infringe the rights, including intellectual property rights, privacy rights, or other legal interests, of the Company, other Users, or third parties.

4.3 Intellectual Property
All content, materials, images, text, trademarks, logos, and intellectual property displayed or made available on the Site (collectively, the “Content”) are the sole and exclusive property of the Company or its licensors and are protected under applicable copyright, trademark, and intellectual property laws. The User is granted a limited, non-exclusive, non-transferable, and revocable license to access and use the Content strictly for personal, non-commercial purposes. Any other use, including but not limited to reproduction, distribution, modification, or commercial exploitation, is expressly prohibited without the prior written consent of the Company.

5. User Registration

5.1 Voluntary Registration
Access to certain features of the Site may require User registration. Registration is voluntary and provided at no cost to the User.

5.2 Account Creation and Data Accuracy
When registering for a personal account, the User agrees to provide accurate, current, and complete information in all required fields and to update such information as necessary to maintain its accuracy. Each account must be registered to a unique email address or phone number and may not be duplicated or shared across multiple users.

5.3 Single Account Limitation
Each User is permitted to register only one (1) account per email address or phone number. Attempts to create multiple accounts using the same email address or phone number are prohibited and may result in termination or suspension of access.

5.4 Account Credentials and Access
Upon successful registration, the User will be assigned a unique login credential consisting of a username (typically the registered email address) and a password created by the User. The User agrees to maintain the confidentiality and security of their login credentials and not to share them with any third party.

5.5 Account Management and Changes
The User may update or modify their credentials through their personal account settings or as otherwise directed on the Site. The Company shall not alter, access, or modify the User’s registration information without the User’s express consent, except as required to comply with applicable law or to ensure the security and functionality of the Site.

5.6 Consent to Communications

By completing the registration process, the User expressly consents to receive transactional, administrative, and service-related communications from the Company. These communications may be delivered via email, SMS, push notifications, or any other contact method provided by the User during registration. Such communications may include, without limitation, account verification messages, updates on purchases, order confirmations, and security alerts.

5.7 Account Security and Confidentiality

The Registered User is solely responsible for maintaining the confidentiality and security of their login credentials (i.e., username and password). The User agrees not to disclose, share, or otherwise make such credentials available to any third party, except in cases where third parties are acting lawfully on behalf of the User under written authorization or valid legal agreement.

The User shall not allow any unauthorized person to access their account or use the Site under their credentials. The User acknowledges that any action undertaken through their registered account shall be deemed to have been performed by the User or an authorized representative thereof, and the User assumes full responsibility for such actions, including compliance with these Terms of Service and any legal consequences arising therefrom.

5.8 Unauthorized Access and Credential Updates

In the event that the User becomes aware, or has reasonable grounds to suspect, that their login credentials have been compromised or accessed by an unauthorized third party, the User agrees to (a) immediately update their password or other credentials; and (b) promptly notify the Company at the contact information provided on the Site.

The Company reserves the right, but not the obligation, to suspend or terminate any account where unauthorized activity is suspected or where credential security has been compromised, in order to protect the integrity of the Site and its Users.

5.9 User Authorization

To access and use certain features of the Site, including the Personal Account, the User must complete an authorization process by logging in with the email address and password associated with their registered account.

By completing the registration or login process, the User affirms that they are at least 18 years of age or the age of majority in their jurisdiction of residence, whichever is greater. Minors under the age of 18 are strictly prohibited from registering for an account, accessing the Personal Account, or transacting on or using the Site. The Company does not knowingly collect or solicit personal information from individuals under the age of 18. If the Company becomes aware that such information has been provided by a minor, it will promptly delete such data.

Access to the Personal Account may only be obtained using valid login credentials (i.e., the User’s email address and password). The User is solely responsible for the accuracy of the login information used during each authorization attempt. Any unauthorized access or attempted access may result in immediate suspension or termination of the account, at the sole discretion of the Company.

6. Responsibility

6.1 Accuracy of Information

The Company shall not be held liable for any inaccuracies, unreliability, or outdated information provided by the User in the forms or other sections located on the Site. The User is solely responsible for ensuring that all personal and transactional data provided on the Site is accurate, complete, and up-to-date.

6.2 Site Access and Functionality

The Company does not guarantee continuous, uninterrupted, or error-free access to the Site, nor does it guarantee that the Site will be free of defects, viruses, or other harmful components. The Company reserves the right to restrict, suspend, or terminate access to the Site, or any part thereof, at any time, without prior notice to the User. The Company shall not be liable for any damages arising from such restriction, suspension, or termination.

6.3 Third-Party Websites and Links

The Site may contain links to third-party websites or content. These links are provided solely for convenience and informational purposes. The Company does not endorse, control, or assume responsibility for any third-party websites, materials, products, or services accessed through such links. The User's interactions with third-party websites are solely at their own risk, and the Company is not responsible for any issues arising from such interactions.

6.4 Data Collection and Analytics

The Company, along with third-party service providers, may collect anonymous and generalized statistical data on the User’s interactions with the Site for the purpose of analyzing customer and potential customer interests. This data collection is conducted through various analytics services, including, but not limited to:

  1. Google Analytics — governed by Google Analytics Terms of Use

  2. Yandex Metrika — governed by Yandex Metrika Terms of Use

  3. Google Tag Manager — governed by Google Tag Manager Terms of Use

  4. Google AdSense — governed by Google AdSense Terms of Use

  5. Google DV360 — governed by Google DV360 Terms of Use

  6. AppNexus — governed by AppNexus Terms of Use

  7. Pixel Facebook — governed by Facebook Pixel Terms of Use

  8. Appsflyer — governed by Appsflyer Terms of Use

  9. Criteo — governed by Criteo Terms of Use

  10. RTB — governed by RTB Terms of Use

  11. MyTarget | VK Ads — governed by VK Ads Terms of Use

The data collected via these services does not allow the identification of specific individuals and is used exclusively for the purposes of improving the Site’s functionality, customer experience, and marketing strategies. The User consents to the collection of this data as described, subject to the terms and conditions of the respective third-party services.

7. Personal Data

7.1 Basis for Processing Personal Data

The processing of personal data is based on the User's acceptance of these Terms of Service.

7.2 Definition of Personal Data Processing

For the purposes of these Terms, "personal data processing" refers to any action or set of actions, whether automated or not, undertaken with personal data. This includes, but is not limited to, the collection, recording, systematization, accumulation, storage, modification (such as updating or editing), extraction, use, transfer (including provision, access, and, where necessary, cross-border transfer for the fulfillment of obligations), blocking, deletion, partial destruction, or destruction of personal data pertaining to the User.

7.3 Data Security and Confidentiality

All credit/debit card information and personally identifiable information provided by the User will not be stored, sold, shared, rented, or leased to any third parties. Vorobyev Group LLC will not disclose any debit/credit card details to third parties. The Company takes appropriate security measures, including various hardware and software technologies, to safeguard data privacy and security. However, the Company cannot guarantee the absolute security of any information that is transmitted online.

The Company is not responsible for the privacy practices or policies of third-party websites that may be linked from the Site. Users should contact these third parties directly for inquiries regarding their data collection and use practices.

7.4 Role of the Company

Vorobyev Group LLC is the data controller (the "Operator") of the personal data of Users and processes such data in accordance with applicable laws. The Company adheres to all legal requirements related to personal data processing, including but not limited to data protection and privacy regulations.

7.5 Purposes of Personal Data Processing

By accepting these Terms, the User provides their consent for the Operator, and any authorized entities acting on behalf of the Operator, to process personal data. The processing of personal data is necessary for the following purposes:

  1. Conclusion of the agreement between the User and the Company for the use of the Site and the fulfillment of obligations under that agreement.

  2. Communication with the User, including responding to inquiries and processing requests, as well as ensuring the quality of information interaction.

  3. Conducting studies to assess User satisfaction with the Site.

  4. Analyzing User activity on the Site, including location tracking, and monitoring the functionality of the Site.

  5. Storing personal data and ensuring compliance with applicable local regulations governing the storage of personal data.

  6. Providing access to the Site, including IT resources and application software, technical support, and ensuring the security and proper functioning of the Site.

  7. Organizing and conducting events to enhance User awareness and brand loyalty, including promotions and loyalty programs.

  8. Compliance with legal obligations and the performance of functions and powers as required by applicable law.

7.6 Data Retention

The Operator shall retain the User's personal data for as long as necessary to fulfill the purposes outlined in these Terms or as required by applicable law, including for record-keeping, legal compliance, and operational needs.

8. Processing of Personal Data

8.1 Personal Data Processing

For the purposes specified in Clause 8.4 of these Rules, Lublue (the “Operator”) has the right to process the User's personal data using automated tools, including in information and telecommunication networks, or without such tools, in accordance with the purposes outlined in this agreement. This processing is done in compliance with applicable laws, including U.S. privacy laws such as the California Consumer Privacy Act (CCPA) and relevant Florida laws.

8.2 Outsourcing of Personal Data Processing

The Operator has the right to entrust the processing of personal data to the following third parties:

  1. Shopify International Ltd., 2nd Floor 1-2 Victoria Buildings Haddington Road, Dublin 4, D04 XN32 Ireland, for sending service messages as part of the Operator's obligations under this agreement.

  2. Mindbox.Cloud B.V., Joop Geesinkweg 901, office 1.01, 1114 AB Amsterdam, the Netherlands, for sending service and marketing messages as part of the Operator's obligations under this agreement.

These third parties are also bound by applicable data protection laws and are required to implement appropriate technical and organizational measures to protect the personal data of the User.

8.3 Transfer of Personal Data to Third Parties

The Operator may transfer (provide, grant access, cross-border transfer) personal data to third parties for the performance of technical and organizational services related to fulfilling obligations under this agreement, in compliance with U.S. laws, including the Privacy Shield Framework for international data transfers where applicable.

8.4 Types of Personal Data Processed

The Operator may process the following personal data about the User for the purposes specified in Clause 8.4:

  1. Name and surname

  2. Place of residence

  3. Communication methods (e.g., email, phone number)

  4. Date of birth

  5. Civil status

  6. Information about contractual relationships

  7. User feedback on the Operator’s products/services

  8. Authentication/identification information

  9. Data provided by Internet analytics services

  10. Any other information provided by the User when placing an order on the Site

8.5 Consent for Personal Data Processing

By accepting these Rules, the User consents to the Operator’s right to:

  1. Process personal data through partially automated (mixed) and/or non-automated means.

  2. Transfer (provide, grant access) personal data to third parties providing services or performing work for the specified purposes, including to countries that may not offer adequate protection of personal data subjects' rights, in accordance with applicable U.S. and Florida laws.

  3. Order the processing of personal data for the purposes specified in Clause 8.4 of these Rules.

8.6 Data Protection and Security

The Operator, as well as third parties acting on its behalf, undertake to comply with the following:

  1. Ensure that personal data processing is carried out in compliance with all applicable legal requirements in the field of personal data protection, including compliance with the principles, requirements, and obligations established by U.S. and Florida law, as well as other relevant privacy regulations (e.g., GDPR for EU citizens, where applicable).

  2. In cases where personal data must be transferred or disclosed to third parties, including public authorities, for the purpose of fulfilling obligations to the User, such actions will be conducted in compliance with the applicable legal requirements.

  3. Be responsible for ensuring the protection, security, and confidentiality of Users' personal data during the processing, in compliance with applicable U.S. and Florida laws, including implementing appropriate security measures to safeguard data against unauthorized access, loss, or alteration.

9. Processing and Retention of Personal Data

9.1 Retention Period

The processing of personal data will be carried out until the achievement of the purposes specified in these Rules, or during the validity of this Agreement and for a period of three (3) years after its termination, unless a longer retention period is required by applicable law.

9.2 Destruction of Personal Data

Upon reaching the goals of processing or in case the need to achieve these goals ceases to exist, the processed personal data of Users shall be destroyed, unless otherwise required by applicable law. The Operator undertakes to take all reasonable measures to ensure the destruction of Users' personal data, including by third parties acting on behalf of the Operator.

9.3 Marketing Communications

The Operator may send advertising materials to the User via e-mail and/or mobile phone only if the User has expressly consented by ticking the "I agree" checkbox on the Site. Users have the right to unsubscribe from such communications at any time.

9.4 User Rights Regarding Personal Data

The User has the right to unsubscribe from any marketing communications at any time by contacting the Operator at the following address or email: friends@lublue.shop.

The User also has the right to submit a request for information regarding the processing of their personal data. This request may be submitted in writing via registered mail to the Company's postal address or electronically, signed with an electronic signature, to the email address: friends@lublue.shop.

For additional details regarding how the Company processes Users' personal data, please refer to our Privacy Policy.

10. Dispute Resolution and Applicable Law

10.1 Resolution through Negotiation

In the event of any disputes or disagreements related to the execution of these Rules, the parties will make every effort to resolve them through negotiations.

10.2 Court Jurisdiction

If the disputes are not resolved through negotiation, they shall be resolved in accordance with the applicable laws of the State of Florida, United States. All disputes related to the improper execution of these Rules, including those related to violations by the User of third-party rights, and not settled out of court, shall be subject to consideration in the courts located within Florida.

11. Final Provisions

11.1 Intellectual Property

The copyright holders of all objects of exclusive rights posted on the Site, including design elements, text, images, photo and video materials, are Lublue and its partners.

11.2 Availability of Services

The Site and the services provided may be temporarily, partially, or completely unavailable due to preventive or other works, or for any other technical reasons. The Website Policies and Terms & Conditions may be updated from time to time to meet evolving requirements and standards. Users are encouraged to visit these sections regularly to stay informed about any changes. Modifications will become effective on the date they are posted.

11.3 Contact Information

If you have any questions about these terms and conditions, or if you have any comments or complaints about our website, please contact us at: hello@lublue.shop.

11.4 Data Processing Contact

For matters related to the processing of personal data, the responsible party is Vorobyev Group LLC, registered under the laws of the United States, with the registered office located at Saint Petersburg Drive, 7901 4th St N STE 300 Tampa, FL 33621CUSA